Dodge//SRT is looking ahead to brighten things up just in time for the spring muscle car season by bringing back the heritage-inspired color Sublime. For the first time ever, Sublime is available on Charger Scat Pack, Charger SRT Hellcat and Challenger Widebody models. Sublime is also returning to the Challenger T/A for the first time since 1970.
Sublime joins the available high-impact paint colors, such as B5 Blue, Go Mango, F8 Green, Plum Crazy and TorRed, on both 2019 Dodge Challenger and Charger lineups.
“Our Dodge//SRT muscle cars give our customers what they want, an incredibly wide variety of performance models and high-impact color options. Whether it’s Sublime paint, all-wheel drive capability or 797 horsepower, Charger and Challenger stand out,” said Steve Beahm, Head of Passenger Car Brands – Dodge//SRT, Chrysler and FIAT – FCA North America. “By bringing back a high-impact color like Sublime across the 2019 Challenger and Charger lineups, we’re continuing to give our enthusiast customers another way to make their muscle cars even more unique when they showcase the legendary Dodge performance attitude.”
If you’re headed to the Chicago Auto Show next week, the Dodge booth will have both the Challenger and Charger models in Sublime on display.
Sublime was first introduced during the 1970 model year on all Dodge vehicles except the Polara and Monaco models. In 2007, Dodge produced a limited number of Charger R/T Daytona models with Sublime exterior. Most recently, Sublime was available across the Dodge Challenger vehicle lineup during the 2015 model year.
The return of Sublime brings a sense of performance nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country.
Dealers can begin ordering Sublime on 2019 Dodge Challenger and Dodge Charger models in February.
Personally, I’m not in love with the Sublime color, but I’ll give FCA credit for pushing the boundaries when it comes to colors, while the rest of the industry sticks with safe and boring ones.
What do you think of Sublime?
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